Marketing funnel # Traffic without a funnel is revenue left on the table You pay for the click, the visitor lands on your home page, sees ten possible directions and leaves. A funnel leaves one — and makes it so clear that the next step looks obvious. [Request a funnel quote](/en/contact/)[How we work](#protses)![A marketing funnel pointing at one clear conversion goal](/_astro/landing-page-focus-conversion-metaphor.DEg29E5n_Wyw1t.webp) ## What building a funnel includes Everything between the ad and the enquiry — ordered and measurable. A landing page with one goalNo menu, no detours. Headline, proof, offer and form — arranged in the order a person actually makes the decision. Copy that leads somewhereWe write backwards from the objection: what is stopping them, what they need to hear and what to do next. Lead magnetA checklist, guide or template worth an email address — for services where the decision needs thinking time. Email sequenceAutomated messages after sign-up that build trust and bring the person back when they are ready to talk. Thank-you pageConfirms what happens next and sets the expectation for a reply — the point where hard-won trust is most often lost. Conversion trackingEvery submission is recorded as an event, so you know which channel brings enquiries rather than only clicks. What a funnel looks like ## Where exactly are the clients lost? Every step takes a share of the people. A funnel makes that loss visible — and therefore fixable. An illustrative example at 10,000 visitors, not one client’s result. The shape is schematic — the exact values are in the list and the table. We work out your own numbers at the consultation. - Visitors to the page100% of the base · from ads, search or social media10 000 - Stay past the first screen42% of the previous step · the headline and the offer decide it here4 200 - Fill in the form12.4% of the previous step · this is the page’s real conversion rate520 - Become clients30% of the previous step · after a call and a quote156 View the data as a table | Step | Count | Vs. previous | | --- | --- | --- | | Visitors to the page | 10 000 | — | | Stay past the first screen | 4 200 | 42% | | Fill in the form | 520 | 12.4% | | Become clients | 156 | 30% | ## How we build the funnel From the offer to the page — not the other way round. ### We clarify the offer and the goal Who the person is, what we are offering them and exactly what we want them to do. If that is not clear, the best design in the world will not help. ### We build the page and the sequence Copy, structure and a form, connected to your email platform and to tracking. We launch on real traffic with measurement already in place. ### We optimise on the data We test headlines and offers on real visitors. The winners stay — which is how the conversion rate climbs month after month. ## Why a funnel brings the cost per enquiry down A funnel makes sense when there is something to feed it and someone to handle the enquiries. That is why we combine it with [digital marketing](/en/services/digital-marketing/) for the traffic and with [AI automation](/en/services/ai-automation/) for the follow-up. If your site does not have a foundation yet, start with [website development](/en/services/website-development/). Take a look at our [portfolio](/en/portfolio/) too. ### Same budget, more enquiries When the form completion rate doubles, the cost per enquiry halves — without adding a penny to the ad spend. ### Clear measurement by channel You see which channel brings real enquiries rather than just traffic — and you stop paying for visits that lead nowhere. ### The contact stays yours Even if the person does not buy now, the email address stays with you. The next campaign already speaks to a familiar audience. ## Frequently asked questions about funnels What the price covers and when a funnel is genuinely worth it. ### How much does building a funnel cost? From €305 (BGN 600) to €765 (BGN 1,500) — the price depends on how many steps the funnel has and whether we write the copy from scratch. A single landing page with a form sits at the lower end; a funnel with a lead magnet, email sequence and thank-you page at the upper end. ### What is the difference between a landing page and an ordinary page on the site? A landing page has one goal and removes everything that distracts from it — the menu included. An ordinary site page offers ten possible next steps, which is good for browsing and bad for conversion. That is why ads pointed at a home page almost always spend more per result. ### Do I need a funnel if I run a small business? If you pay for advertising, or if you regularly get enquiries that never turn into deals — yes. A funnel is not an elaborate construction but an ordered sequence: what the person sees, what you ask them to do and what they get afterwards. Small businesses often gain the most, because until now that path has been left to chance. ### What is a lead magnet and do I need one? Something useful you give in exchange for an email address — a checklist, a short guide, a template. It helps when your service takes some thinking over: people rarely buy at the first encounter, but they will happily leave an email. If you sell something decided on the spot, we skip it. ### How do I know whether the funnel is working? We watch three numbers: how many people reach the page, what share of them fill in the form and how many of those become clients. If the completion rate is low, the problem is the page. If it is high but the deals do not follow, the problem is the audience or the offer — and those are different fixes. ### Can the funnel connect to the email platform I already use? Yes — the form passes the contact straight into your platform and starts the sequence, with no manual copying. If you do not have a platform yet, we recommend one that suits your volume and set it up. ## How much of your ad budget actually reaches a form? Request a quote — we will tell you whether your case calls for a full funnel or whether one well-made landing page is enough. [Request a funnel quote](/en/contact/)